Allders Winter Sale TV Advert (1997)

The advert starts with the camera focused on an elevator door. The shot cuts to a close up of the floor lights above the elevator, which are descending from 5 to G. The doors then open to reveal a selection of goods which are included in the sale:

  • A television
  • A television stand
  • A VCR
  • A washing machine
  • Some bath towels
  • A dinnerware set
  • A set of 3 suitcases
  • A table lamp
  • A bookcase
  • A hi-fi stereo
  • An electric iron
  • A toaster
  • A tea pot
  • A set of cushions
  • A set of kitchen knives

The advert ends with an Allders bag being placed down on a red background with information regarding the sale.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:12
Brand Advertised Allders
Product(s) Advertised Allders Department Store
Slogan Used Not present


The advert features smooth “elevator music” jazz, performer and composer unknown..

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:00 Voiceover Look what’s coming down in the Allders winter sale. Start’s Saturday the 27th of December.

My Comments

Another short Christmas sale advert for the now defunct Allders department store. I don’t find this advert that interesting as it doesn’t really explain what the products are that are on sale, however it is a lot more fashionable over say the AHF attempt.

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