B&Q Christmas Sale TV Advert (1997)

There are two known variants of this advert.

Both adverts start with an establishing shot of the exterior of a B&Q DIY store entrance (location unknown), which cuts to a close up of the B&Q sign followed by two shots of purple and yellow sale banners.

Variant 1:

The first variant then cuts to a B&Q employee (Alan) who informs us that it is “sale time at B&Q”. What follows is a montage of different B&Q employees introducing sale items, including:

  • TGV Cladding 1.8m x 5
  • Wallpapers and borders
  • B&Q Value Pure Brilliant White paint
  • Energy 200X 9.5kW electric shower
  • PowerBreaker J02 with Free 1m 4-gang extension lead
  • Lampshades
  • Roller Blinds

Once the product showcase is over we cut back to Alan who informs the viewer there are loads more items on sale and to visit their local branch 10AM Boxing Day.

Variant 2:

The second variant then cuts to a female B&Q employee who requests the viewer “see’s [sic] what is in the B&Q sale”. What follows is a montage of different B&Q employees introducing sale items, including:

  • Dulux White Emulsion
  • 72 White Ceramic Tiles
  • Ryobi Hobby Tool
  • Kitchen units
  • Sheldon white bathroom suite
  • Karcher 411A Pressure Washer
  • A1 RF3000 Alarm

Once the product showcase is over we cut back to the first employee who informs the viewer there are loads more items on sale and to visit their local branch 10AM Boxing Day.

Summary

Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:30
Brand Advertised B&Q
Product(s) Advertised B&Q DIY Store
PowerBreaker
Dulux White Emulsion
Ryobi Hobby Tool
Karcher 411A Pressure Washer
A1 RF3000 Alarm
Various B&Q branded DIY products
Slogan Used The B&Q Sale Starts Boxing Day

Music

The advert features smooth jazz background music, performer and composer unknown.

Notable Characters

There are no notable characters or appearances in this advert.

My Comments

Oh the holiday sale adverts, these usually infuriate many as they sit down after their Christmas dinner full of turkey and pudding to be bombarded by retail outlet after retail outlet screaming about MASSIVE SAVINGS that are only available on the following day… I mean who in their right mind would want to go to B&Q on Boxing Day?

I feel for the poor staff members who have to work on Boxing Day.

These adverts are quite useful as they all provide long clear shots of the products on sale with prices. I do find it mildly amusing that B&Q opted to use members of staff to promote the wares instead of hiring oh say Bruce Forsyth to do the job. This means we end up with a short collage of the different kinds of people you may meet at your local B&Q and their levels of enthusiasm for the job.

Image Gallery

Variant #1

Variant #2

 

Video Gallery

Variant #1

Variant #2

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