BT ‘1998’ TV Advert (1997)

The advert begins with a black screen with the text “The world would be better…” which then cuts to a scene with two gentlemen sitting back-to-back while the camera pans around them. The shot cuts away to a black screen with the text “If more arguments got settled.”. This then cuts back to the two gentlemen sitting in front of a computer laughing and pointing at the screen which shows a web page stating “African elephants are bigger than Indian elephants”. This scene ends and then we cut to a scene of a framed photo on a shelf which then cuts to a lady holding this framed photo. The advert then cuts to a black screen with the text “If more love got spoken.”. We then cut to a close up of a BT telephone which has a Caller ID display. This then cuts to the lady picking up the telephone and placing the framed photograph back on the wall. We then cut to a library where there is a young man who is looking rather stressed with a pencil in his mouth. This then cuts to a black screen with the text “If more silences got broken.”. We then cut to another young man in the same library who looks at his pager which states a football score. This young man then passes the message across the tables via whispers, to which the men get up and begin to cheer. This then cuts to a sad looking elderly woman. The advert then cuts to a black screen with the text “If more birthdays got remembered.”. We then cut back to the elderly woman putting the phone down and then going outside. We then cut to the outside of this woman’s house where there are candles across her front steps. This then cuts to a black screen again with the text “So, in 1998 BT will make keeping in touch easier, cheaper and more fun.”. The advert then ends on a black screen with a white BT logo and the slogan “It’s Good to Talk.”.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:50
Brand Advertised BT
Product(s) Advertised BT Internet
BT Telephones
Slogan Used It’s Good To Talk


The advert features the track “Can’t Smile Without You”, performed by Lena Fiagbe.

Notable Characters

There are no notable characters or appearances in this advert.


There is no dialogue present in this advert.

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