The advert shows a couple (Mark and Sue) at a Bupa hospital. The advert follows Sue’s treatment through various stages with a voiceover explaining the benefits of private healthcare.
|Year of First Broadcast||1988|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:20|
|Product(s) Advertised||Bupa Private Healthcare|
|Slogan Used||Britain Feels Better For It|
Piano music plays throughout the advert, composer/performer unknown.
Paddington Bear appears on the TV in the hospital room.
|0:00||Voiceover||Mark and Sue have never taken good health for granted. To be sure of private healthcare they became members of Bupa, and this priority was bought home to them recently when Sue fell ill. She was treated in a Bupa hospital, where her problem was diagnosed with a body scanner. You see Bupa have priorities too, no-one takes a profit. Anything left over from caring for their members today is reinvested for their future, like hospitals, health screening centres and the latest medical technology. Most people choosing private healthcare join Bupa. Bupa Britain feels better for it.|