This advert shows a Citroen XM driving up a mountain, through the mountain passes and alongside a tribeswoman carrying items on her head. The advert draws comparisons between the cars suspension system and the tribeswoman’s ability to steadily carry her items up the mountain.
|Year of First Broadcast||1991|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:40|
|Slogan Used||The Shape of Technology|
Tribal music plays throughout the advert.
There are no notable characters or appearances in this advert.
|0:03||Voiceover||The Citroen XM is like no other luxury car.|
|0:08||Voiceover||It has a unique electronic brain much like the human brain that keeps the body level and balanced whatever demands are made of it.|
|0:15||Voiceover||Throw the XM into a bend and its suspension instantly stiffens, setting new standards of road holding.|
|0:30||Voiceover||The result is a car which retains its poise at all times. Citroen XM, the shape of technology.|