Citroen XM ‘Tribeswoman’ TV Advert (1991)

This advert shows a Citroen XM driving up a mountain, through the mountain passes and alongside a tribeswoman carrying items on her head. The advert draws comparisons between the cars suspension system and the tribeswoman’s ability to steadily carry her items up the mountain.


Year of First Broadcast 1991
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:40
Brand Advertised Citroen
Product(s) Advertised XM
Slogan Used The Shape of Technology


Tribal music plays throughout the advert.

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:03 Voiceover The Citroen XM is like no other luxury car.
0:08 Voiceover It has a unique electronic brain much like the human brain that keeps the body level and balanced whatever demands are made of it.
0:15 Voiceover Throw the XM into a bend and its suspension instantly stiffens, setting new standards of road holding.
0:30 Voiceover The result is a car which retains its poise at all times. Citroen XM, the shape of technology.

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