Daz Ultra ‘Boil-wash?’ TV Advert (1991)

This advert shows different families, where the mother explains how the items get dirty and then how clean they can get them. The narrator then asks each mother ‘Did you boilwash them?’ to which the response is always “No!” and then followed up with them stating they used Daz Ultra to get the results.


Year of First Broadcast 1991
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:40
Brand Advertised Daz
Product(s) Advertised Daz Ultra
Slogan Used Ultra White At A Price That’s Right


There is no music in this advert.

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:00 Narrator How do you get Ultra White without boil-washing? New Daz Ultra the most powerful Daz ever!
0:06 Kim Bray Luke here, we call pukey lukey. After his dinner, his bibs look like a battlefield, but I get them lovely and white.
0:12 Narrator Did you boil-wash them?
0:14 Kim Bray Nope. I use new Daz Ultra.
0:16 Narrator New Daz Ultra high energy booster means strips stained in tea get only this white without the booster but ultra white with Daz Ultra.
0:24 Jane Ryan The kids towels get dragged all over the swimming pool. They come back filthy and stinky but look how white I’ve got them.
0:30 Narrator You must have boil-washed?
0:33 Jane Ryan No, I used Daz Ultra
0:34 Narrator For white you could almost mistake for boil washed white. New Daz Ultra at a price that’s right.

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