Debenhams Christmas Sale TV Advert (1997)

The advert begins with a animation of the Debenhams “D” logo appearing. A flock of birds form the word S A L E in the sky. These birds then fly out of shot to the left. We then cut to a boy with red gloves making a snowball which he throws and hits a tree. The Debenhams “D” logo then appears on the tree. We then cut to a beige background where the Debenhams “D” logo floats in from the top.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:12
Brand Advertised Debenhams
Product(s) Advertised Debenhams Department Store
Slogan Used Not present


The advert features the song “Sail On”, performed by The Commodores.

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:06 Voiceover The Debenhams sales start at 8AM Saturday the 27th of December.

My Comments

Unfortunately this advert ruined my enjoyment for the Sail On song as I always think The Commodores are singing about a bloody Christmas department store sale.

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