The advert begins with the DFS logo, and then pans out to show a map of the United Kingdom. The map is then covered in red SALE symbols, these then group together and then zoom towards the screen. This then transitions into a DFS showroom with various more graphics appearing on screen. At around the 18 second mark the voiceover changes to a woman and we see two products which are on sale and their prices. This then cuts back to the male voiceover with an on-screen graphic showing the local stores in that region.
A shorter variant was also broadcast at only 10 seconds long – featuring a sped up voiceover and no female voice over part.
|Year of First Broadcast||1997|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:30|
|Product(s) Advertised||DFS Sofas|
|Slogan Used||No slogan present|
The advert features muted fanfare music which is mostly inaudible due to the narrator.
There are no notable characters or appearances in this advert.
Transcript (Variant #1)
|0:00||Male Voiceover||Don’t miss boxing day at DFS. All over Britain thousands more people will be able to save in the double discount sale. Not only is everything reduced, everything is free for a year too. Take 3 years free credit and pay nothing for the first year. We’re even doubling the sale discount on many items.|
|0:18||Female Voiceover||This settee is only 495. This settee is only 399.|
|0:22||Male Voiceover||Sale prices, double discount, 3 years free credit and everything free for a year that’s boxing day at the DFS sale.|