DFS Double Discount Sale TV Advert (1997)

The advert begins with the DFS logo, and then pans out to show a map of the United Kingdom. The map is then covered in red SALE symbols, these then group together and then zoom towards the screen. This then transitions into a DFS showroom with various more graphics appearing on screen. At around the 18 second mark the voiceover changes to a woman and we see two products which are on sale and their prices. This then cuts back to the male voiceover with an on-screen graphic showing the local stores in that region.

A shorter variant was also broadcast at only 10 seconds long – featuring a sped up voiceover and no female voice over part.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:30
Brand Advertised DFS
Product(s) Advertised DFS Sofas
Slogan Used No slogan present


The advert features muted fanfare music which is mostly inaudible due to the narrator.

Notable Characters

There are no notable characters or appearances in this advert.

Transcript (Variant #1)

Timestamp Speaker Script
0:00 Male Voiceover Don’t miss boxing day at DFS. All over Britain thousands more people will be able to save in the double discount sale. Not only is everything reduced, everything is free for a year too. Take 3 years free credit and pay nothing for the first year. We’re even doubling the sale discount on many items.
0:18 Female Voiceover This settee is only 495. This settee is only 399.
0:22 Male Voiceover Sale prices, double discount, 3 years free credit and everything free for a year that’s boxing day at the DFS sale.

Image Gallery

Variant #1

Variant #2


Video Gallery

Variant #1

Variant #2

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