Gillette Contour Plus ‘High Tech’ TV Advert (1988)

The advert shows a young man walking through a futuristic/technology styled gym area. The advert then cuts to multiple shots of the razor with shots of the man working out in between. We then see the man going to the bathroom to use the razor. We then cut to shots of the man shaving with the razor, to end with him rubbing his chin and smiling, turning to another camera and hitting a punching bag. We then cut to an exploded view of the razor that animates back in to the complete razor.


Year of First Broadcast 1988
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:20
Brand Advertised Gillette
Product(s) Advertised Contour Plus
Slogan Used Now We’ve Made It Smoother


Sci-fi synth music plays in the background (composer unknown)

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:04 Voiceover Gillette Contour Plus with lubrastrip.
0:09 Voiceover Contour Plus glides the razor so it feels smoother while you shave and smoother after.
0:15 Voiceover The Gillette Contour Plus system first we made it closer, now we’ve made it smoother

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