In this advert for Immac Hair removal cream we see two women sitting outside of a café drinking tea. One of the ladies says that her legs are tired, when the other lady exclaims that her legs look great and that she must have to shave them all the time. To which the first lady responds by informing she never shaves, and only uses Immac. We then cut to a picture of the product, and then a demonstration of the product being used (with an emphasis on the new spatula with flexible fin included). We then cut back to the ladies where the first lady demonstrates how smooth her legs are by sliding a handkerchief down them. She then asks the second lady to try it, but she declines as she hasn’t shaved and asks the first lady what the products name is. We then cut to one final shot of the product, where the slogan Feels smoother for Longer appears on the screen.
The dialogue does not sync up with the actors in this advert, so it is likely a dub for the English speaking market.
|Year of First Broadcast||2001|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:30|
|Product(s) Advertised||Immac Hair Removal Cream|
|Slogan Used||Feels Smoother for Longer|
Electronic tribal music plays in the background, composer unknown.
There are no notable characters or appearances in this advert.
|0:00||Woman 1||Ugh, my legs have had it.|
|0:02||Woman 2||They still look great though I bet you shave them all the time|
|0:04||Woman 1||Me shave? Never I only ever use Immac|
|0:06||Narrator||It’s new perfect touch spatula with flexible fin glides close to the skin the result the skin feels smoother for longer|
|0:14||Woman 1||I did my legs days ago. Check out how smooth they are. Try it|
|0:20||Woman 2||No I daren’t, I haven’t shaved. What did you say you use again?|
|0:25||Narrator||Immac cream with perfect touch spatula. Feel smoother for longer.|