The advert shows a mother and daughter at a boy-band concert (the boy-band is a fictitious group singing a song about smiling). The daughter gets the opportunity to get on stage. First we see the sister taking a photograph followed by the mum taking a picture, we then see a close up-shot of the Kodak Ultra film box in her pocket. She then takes a photograph of her daughter with the boy-band to simulate a “low light/action” shot, something that this film product is particularly good at. We then cut to the daughter and her sister?at home looking at pictures from the concert, where most of the photos have come out dark/blurry. We then cut to a glum looking daughter in her bedroom, at this point the mum arrives in her room to show her the better photos that she took with the product being advertised. The advert then cuts to a comparison shot. The advert then cuts back to the bedroom where the mum reveals a poster of the photograph. The advert ends on the Kodak logo and the slogan (also being sung) Share Moments. Share Life.
|Year of First Broadcast||2001|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:30|
|Product(s) Advertised||Kodak Ultra 35mm|
|Slogan Used||Share Moments. Share Life.|
Boy-band pop music made for the advert, performer unknown.
There are no notable characters or appearances in this advert.
|0:10||Mum||We’ve gotta get this!|
|0:15||Voiceover||In difficult conditions photo’s don’t always turn out the way you want.|
|0:18||Voiceover||But because new Kodak Ultra works better across all condition, up to 25% of your photos will be improved. So you won’t miss the moment.|