Magnet Half Price Christmas Sale Advert (1997)

The advert begins with a father walking into a kitchen where a boy is sitting at the breakfast bar and a dog is sleeping in a dog bed. He approaches the wine rack and proceeds to take a bottle. This then cuts to a shot where the man is opening the bottle with a bottle opener with the bottle between his legs. This then cuts to a shot of the wine being poured into a wine glass. Then to the dog in the bed who looks up to see what is going on and then returns to lying down in his bed. This then ends with the man leaving the kitchen and turning off the light. At this point the Magnet logo appears, with the slogan “Designed for Living, Built for Life”.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:10
Brand Advertised Magnet
Product(s) Advertised Magnet Kitchens Store
Slogan Used Designed for Living, Built for Life


The advert features muted soft jazz music which is mostly inaudible due to the narrator.

Notable Characters

There are no notable characters or appearances in this advert.


Timestamp Speaker Script
0:02 Voiceover The magnet half price sale starts boxing day. Magnet, built for life.

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