Nissan 3-2-1 Offer Advert (1997)

The advert begins with a period black-and-white clip of a woman screaming and pointing upwards. Two police officers look at what she is looking at and then a police car shows up. Various other emergency vehicles appear such as a fire engine. We then cut to a police officer scaling a building on the ladder from the fire engine to which he ends up exclaiming “Think about the little ones”. The camera then pans out and he goes to reach for a bundle of money (GBP) and then the frame freezes. A voice-over then comes on “This is ridiculous, there is another way of saving money”. The black and white clip transitions to a white screen where the numbers 3 (red) 2 (blue) 1 (yellow) appear on screen – the voice-over introduces the 3-2-1 offer while a blue Nissan Almera, a yellow Nissan Micra and a Red Nissan Primera drive over the writing towards the bottom of the screen, then diagonally and then in different directions. The offer is made up of the following parts:

  • 3 years’ free warranty
  • 2 years’ free servicing
  • 1 years’ free insurance

The clip then ends with the voiceover instructing viewers to see their local Nissan dealer for details while the Nissan logo appears on screen with the slogan “You Can with a Nissan”.

Summary

Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:30
Brand Advertised Nissan
Product(s) Advertised Nissan Micra
Nissan Almera
Nissan Primera
Slogan Used You Can With A Nissan

Music

The advert features typical 70s funk music found in mobster/gangster TV shows, composer/performer unknown.

Notable Characters

There is no music in this advert.

Transcript

Timestamp Speaker Script
0:01 Panicked Woman *scream*
0:08 Police Officer Think about the little ones [inaudible]
0:10 Voiceover This is ridiculous. There is another way of saving money.
0:14 Voiceover The 3-2-1 offer from Nissan. Buy a new Micra, Almera or Primera now and you’ll get 3 years’ warranty free, 2 years’ servicing free and 1 years’ insurance free. You could save around 900 pounds, see your local Nissan dealer for details.

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