The advert begins with middle aged male sitting in an Accident & Emergency (A&E) waiting room with a neck brace on looking sad. He is joined to his left by another man who has his head stuck in an garden iron gate who acknowledges their shame. Another older gentleman then appears on his right with a statue glued to his forehead, looking suitably unimpressed. We then cut to the Nissan Micra driving at speed down a various roads, where a voiceover explains the features of the special edition Passion trim level and that it comes with Nissan’s 3-2-1 offer. We then cut back to the Accident & Emergency entrance where a woman drops off a man who has a cooking pot stuck on his head – at this point the voiceover says “You’d better ask before you borrow it”. The advert ends with a gleaming Nissan logo and the words “The Micra Passion” appearing below the logo. The music track plays throughout the advert.
Throughout the clip the parts that make up Nissan’s 3-2-1 product appear over the clips:
- 3 years free warranty
- 2 years free servicing
- 1 years free insurance
|Year of First Broadcast||1997|
|Country of Broadcast||United Kingdom|
|Primary Language Featured in Advert||English|
|Duration of Advert (mm:ss)||0:40|
|Product(s) Advertised||Nissan Micra Passion|
|Slogan Used||The Micra Passion|
The advert features the song “The Glory of Love”, composed by Billy Hill and performed by Jimmy Durante.
There is no music in this advert.
|0:25||Voiceover||The special edition Micra Passion with sunroof, airbags, metallic paint and Nissan’s unique 3-2-1 offer you’d better ask before you borrow it.|