Sony SuperTrinitron Wide ‘Be Careful What You Watch’ Advert (1997)

The advert is a series of clips from fictious films, all featuring the same character. The clips transition from one to another by a simulated channel switch – to emulate changing the channel on a television set. At the last part of the advert we see a scared looking man (the same man who has appeared as the protagonist in each film) holding a remote, turning off a television. He then sits down, still staring at his television. The shot then changes to a Sony SuperTrinitron Wide television set with four logos on the screen (an ear, an eye, a hand and a mouth) along with the SuperTrinitron and Wide logo’s. The narrator then reads out the product name and the slogan, Be Careful What You Watch.

The advert is demonstrating that Sony’s widescreen televisions are so immersive you feel as if you are in the film yourself.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:30
Brand Advertised Sony
Product(s) Advertised Sony Trinitron Televisions
Slogan Used Be Careful What You Watch


Various film scores and sound effects, composer unknown.

Notable Characters

No notable characters feature in this advert.


Timestamp Speaker Script
0:025 Voiceover Sony Trinitron Wide. Be careful what you watch.

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