Vauxhall Cavalier “Stuck in Traffic” TV Advert (1988)

The advert shows a man picking up his new Vauxhall Cavalier LX from the dealership. The advert then cuts to shots of the car driving along various roads to which it comes to a stop. The man picks up the car phone to call his wife where she asks if he got the car. He confirms and lists the standard equipment that comes on the LX trim level. He then explains that he won’t be home soon as he is stuck in traffic, however the camera zooms out to reveal there is no traffic but the man simply wants to continue driving his car around. The advert then cuts to a voiceover providing the price and reading the slogan.

The car in the advert carries the number plate E83WPP which was last taxed 1st June 2003.

Summary

Year of First Broadcast 1988
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 1:00
Brand Advertised Vauxhall
Product(s) Advertised Cavalier
Slogan Used Once Driven, Forever Smitten

Music

Classical music plays at the beginning of the advert (composer and performer unknown). A rock jingle plays at the end.

Notable Characters

There are no notable characters or appearances in this advert.

Transcript

Timestamp Speaker Script
0:00 Dealer Here we are sir, the new Cavalier LX it’s all yours now.
0:15 Husband It’s me.
0:17 Wife Oh, have you got it?
0:19 Husband Certainly have.
0:20 Wife Well what’s it like?
0:21 Husband Terrific it’s got everything. Alloys wheels, sunroof, sports seats, great engine.
0:28 Wife Yes alright, but when will you be home?
0:30 Husband Um, that’s why I am calling… I’m stuck in the most horrendous traffic jam you could ever imagine
0:39 Wife Really? Well I’ll expect you when I see you then.
0:44 Husband Could be hours.
0:46 Wife OK, bye.
0:48 Husband Bye.
0:53 Voiceover The new Cavalier LX from Vauxhall, around £8500. Once driven, forever smitten.

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