Volkswagen Polo ‘Queen’s Guard’ Advert (1997)

The advert features a Queens Guard, a popular tourist attraction in London who as part of their duties are to stand still and guard. The advert shows the guard being photographed by various tourist groups, to which he doesn’t flinch. However in the final clip something catches his eye, causing the guard to break face. The camera changes to what he has seen which shows a typical London double-decker bus traveling past with an advert on the side which states “Polo L, only £8265”. The advert then ends with the Volkswagen logo and the slogan Surprisingly Ordinary Prices.


Year of First Broadcast 1997
Country of Broadcast United Kingdom
Primary Language Featured in Advert English
Duration of Advert (mm:ss) 0:30
Brand Advertised Volkswagen
Product(s) Advertised Volkswagen Polo L
Slogan Used Surprisingly Ordinary Prices


This advert has no music or sound effects.

Notable Characters

There is no music in this advert.

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